From the first franchises in 2018 to 160 studios open (Q4 2022) and more than 550 territories sold today, YogaSix has grown to become the largest franchised yoga brand worldwide. That growth didn’t happen by accident.

It takes a continued concerted effort, dedication to processes, and the flexibility to adjust as necessary. “Our business is very simple,” says Michael Leonard, Vice President of Sales, YogaSix. “It is not easy, but our business is very simple. Get leads, have them come in and experience the studio, have them have a great experience, and sell them something.”

To ensure that they have an accurate understanding of what’s happening at each stage in the process they use iKizmet for their data analytics. Speed is important both to scale and to ensure that everyone is focused on the right issues and what will make the most difference in their results tomorrow. We caught up with Mr. Leonard to learn more about how YogaSix uses iKizmet to drive strategic initiatives at the corporate level and quick snapshots at the individual level to improve studio performance.

Leonard: What you’re looking at is stuff that’s already happened. So you need to be able to go in there, get what you need, and get out and figure out ‘what am I going do differently today to get a different result?’ For our people on the ground at the studio level, I just need them to get into the laser funnel, figure out which part of the business they need to work on to improve, and then do it.

Leonard: The biggest thing for me with them is really just the time, right? They’re already busy enough doing everything else in the studio on a daily basis just to run the business. To get them bogged down in two hours, two and a half hours of dissecting data just wasn’t scalable. If they’re really understanding how to use iKizmet, it’s 10-15 minutes a day really is all they need to do.

Leonard: I look at the holistic view every single day, probably multiple times per day, depending on what I’m doing strategically to plan. Then I’ll go into individual studios that aren’t performing and say, Hey, here’s where we are. Here’s what we need to do differently to get a different result.

Our business is very simple. It is not easy, but our business is very simple. Get leads, have them come in and experience the studio, have them have a great experience, and sell them something. I mean, that’s what we do. For sure, it saves me time too at the corporate level when it comes to understanding metrics at the corporate level. So when I’m at a meeting with individual studios, I’m able to have conversations with them, Hey, here’s the benchmark for the rest of the system. And either A, you’re pulling it up, or B, you’re pulling it down. And so what can I do to help?

Leonard: The simplicity of looking at the data, I think to me is the biggest piece and having it be a one-stop shop. I don’t have to go into multiple platforms and pull multiple reports and stick ’em into pivot tables and Excel spreadsheets in order to understand what’s going on. It’s all right there.

Get more insights into how YogaSix is leveraging the power of iKizmet in this customer success story.

Learn more about how iKizmet and see how leading fitness businesses and studios are using ClubReady to drive growth and scale their business.

ST. LOUIS, July 2, 2019 – ClubReady announced today YogaSix will be joining as their newest client as they focus on building their fitness business for the future.

YogaSix is the only national yoga brand to franchise as a modern take on this ancient practice, which dates back more than 1,000 years. They believe that everyone deserves the timeless experience and benefits of a yoga practice that is energizing, empowering, and fun.

A brand within the Xponential Fitness organization, YogaSix is structuring their franchises around a premium member experience – and poised for scale. With 32 studios already in operation and another 220 coming soon, it plans to open 300 locations across the U.S. over the next few years. To reach these growth goals, YogaSix will implement ClubReady’s full suite solution to manage club operations, member acquisition, and member engagement.

“Adopting the ClubReady software will allow YogaSix and its franchise partners to enhance the sales process, specifically utilizing the lead management system to improve client communications and interactions as well as studio operations. In addition, our consumers’ experience will be more efficient from scheduling a class to making a purchase online,” says Xponential CEO, Anthony Geisler.

YogaSix is focused on accelerating growth through these tailored member experiences. The ClubReady platform will allow them to increase their pace by growing membership with lead automation and tracking and focus on their core by connecting critical club activities in one place.

“We believe that the YogaSix dedication to a premium member experience is an enlightened approach to the modern fitness studio and smart business,” said Darol Lain, President, Club Ready. “Being able to scale that exceptional experience is critical for any business with growth plans like YogaSix, and we’re excited to accompany and assist them on that path.”

YogaSix is excited to launch the use of the ClubReady solutions to grow the business, evolve processes, and take the franchise to the next level.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like client contract managers, customer service agents, payroll, accounting, and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, and college athletic programs. Across three brands – Clubessential, ClubReady, and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: Clubessential http://www.clubessential.com; ClubReady http://www.clubready.com; PrestoSports http://www.prestosports.com; and Battery Ventures https://www.battery.com.

Media Contact:
Amy Huff
Phone: 513.533.5788
Email: ahuff@clubessentialholdings.com