News Archives - ClubReady https://www.clubready.club/blog/category/news/ Your A-Z Fitness Club Management Solution Thu, 04 May 2023 15:36:13 +0000 en-US hourly 1 https://www.clubready.club/wp-content/uploads/2023/01/cropped-CR_Icon_Red_RGBsq-32x32.png News Archives - ClubReady https://www.clubready.club/blog/category/news/ 32 32 The Epicenter of Fitness Business Events: IHRSA 2022 https://www.clubready.club/blog/the-epicenter-of-fitness-business-events-ihrsa-2022/ https://www.clubready.club/blog/the-epicenter-of-fitness-business-events-ihrsa-2022/#respond Tue, 05 Jul 2022 14:07:37 +0000 http://clubready.club/?p=1371 ClubReady rocked IHRSA in Miami Beach, Florida this past week. Between discussing the features of ClubReady, showing the capabilities of Performance IQ, and the explanations of iKizmet, our new partnership with myFitApp knocked it out of the park and we are very excited to be working with them. And it was great to be [...]

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ClubReady rocked IHRSA in Miami Beach, Florida this past week. Between discussing the features of ClubReady, showing the capabilities of Performance IQ, and the explanations of iKizmet, our new partnership with myFitApp knocked it out of the park and we are very excited to be working with them.

And it was great to be back together and in force. “Nothing can replicate the energy on display at an IHRSA trade-show floor.” said Chris Gallo, Vice President of Sales, ClubReady.  “In Miami 2022, even after the harsh challenges of the last few years, the positive vibes were palpable as this industry, led by IHRSA, is relentless in all of our pursuits for success.”

If you were unable to experience the energy of IHRSA 2022 firsthand, here is a recap of what ClubReady featured at the show.

Scale Your Operation

The ClubReady CORE solution has ten different components that enable you and your team to expand business, utilize smart communications, scale your operations and more. Click the link below to read more about how the CORE solution can impact your staff and members inside and outside the studio.

Allow Members to Visually Hit Their Goals

Interactive performance data and power training. Need we say more? Performance IQ (PIQ) allows your members to visually watch their data during their group fitness class. It can be branded for your club and your members while they are on spin bikes and rowers. Performance IQ provides your members and staff with the ability to watch each member visibility hit their goals.

Real-Time Data Visualizations

Where does your business stand? Are you making smart business decisions? If you’re unsure of both of those questions, iKizmet can help you. iKizmet provides you with real-time data visualizations of your key performance indicators to let you know where your fitness business stands. With its automated dashboard to stay up-to-date on attendance, membership, revenue, and marketing, you can focus your time on your members.

Members On The Go

Our newest enhanced integration. The myFitApp capabilities will allow ClubReady customers to build a customized app with the features and flexibility you need. The customized app will allow you to do booking and event scheduling, content marketing, utilize and build a live-stream video platform, and much more.

Overall, the excitement at IHRSA was unbeatable. “From meeting new potential customers, to re-connecting in person with existing clientele; thanks for giving us this platform IHRSA Team” said Chris Gallo, Vice President of Sales, ClubReady. “Looking forward to the IHRSA epicenter for events, San Diego 2023!” 

Are you interested in diving deeper and would like to have a demonstration of a particular product? The ClubReady team would be happy to meet with you. Click the button below to get in contact with a team member.

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Start Strong and Get Continuously Stronger https://www.clubready.club/blog/start-strong-and-get-continuously-stronger/ https://www.clubready.club/blog/start-strong-and-get-continuously-stronger/#respond Thu, 23 Jun 2022 20:32:25 +0000 http://clubready.club/?p=1349 Discover the best in fitness technology and profitably grow your business to your ultimate goals, whatever stage you're in right now. From start-up to scale-up to enterprise-level growth, whatever your business stage, Clubessential Holdings fitness technology and services create the foundation you need for success and profitability. With unmatched global experience and breadth of offerings, our [...]

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Discover the best in fitness technology and profitably grow your business to your ultimate goals, whatever stage you’re in right now.

From start-up to scale-up to enterprise-level growth, whatever your business stage, Clubessential Holdings fitness technology and services create the foundation you need for success and profitability. With unmatched global experience and breadth of offerings, our solutions are made by and for fitness business owners with an unwavering focus on delivering an exceptional experience.

With 9,150 fitness businesses, over 350 employees, 13 million members, 10 million app downloads, and used in over 17 countries, the Clubessential Holdings Fitness technology and services has everything you need to build your business.

Discover the best in fitness technology and profitably grow your business. Download an infographic to see what’s right for you.

The Family of Technology Solutions

ClubReady

The leading full-suite provider in-studio fitness and wellness club management, ClubReady is designed to scale your business from the start.

“I love ClubReady. It’s turned into my lifeline for everything. The software is amazing. The reporting tools have helped me a lot just as a business owner, looking at it from a different lens than maybe my GM does.”  – Irina Kapetanakis, Club Owner, Rumble Boxing

Exerp

The world’s most strategic fitness companies rely on Exerp for the foundation of their business, including 40% of the biggest operators in Europe.

“Exerp brings an advantage in reducing TCO given the operational efficiencies they deliver, coupled with the fact they do not add on transaction fees within their license cost model.” – Jeff Zwiefel, Executive VP and COO, LifeTime

myFitApp

A pioneer in mobile marketing, myFitApp is an open, flexible, independent, and digital marketing platform for the fitness industry.

“The App is simple to use, and effective. The @home solution is an invaluable tool to help us stay connected to our members. We don’t know how a club could operate without the features offered by myFitApp!” – Kevin Doyle, Club Manager, Westpark Fitness

TAC | The Assistant Company

TAC Software provides the spa, fitness, and thermal bath industries with membership, and access control software to enhance member experiences and streamline operations.

“We have been working with TAC for more than 10 years and we still believe that we have chosen the right program and the right company. The reporting of this system is sensationally detailed and enables both the highest quality for the guest and maximum competence in controlling.” – Marc Traubel, Hubertus Alpine Lodge & Spa

Clubessential Holdings LLC – Creating Cutting-edge, Category-defining Businesses

With a global mission across eight brands – Clubessential, ClubReady, Exerp, foreUP, Innovatise, PrestoSports, TAC, and Vermont Systems – Clubessential Holdings offers forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain members and fans for life.

Which solution is right for you? Find out in this infographic.

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ClubReady and myFitApp Create the Ultimate Member Experience for Fitness Business Owners https://www.clubready.club/blog/clubready-and-myfitapp-create-the-ultimate-member-experience-for-fitness-business-owners-2/ https://www.clubready.club/blog/clubready-and-myfitapp-create-the-ultimate-member-experience-for-fitness-business-owners-2/#respond Wed, 22 Jun 2022 17:56:41 +0000 http://clubready.club/?p=1243 New partnership gives fitness and health club owners advantages in a rapidly changing market. ST. LOUIS, June 22, 2022 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced a partnership with  Clubessential Holdings' sister company, Innovatise, to offer its open, flexible, independent, mobile marketing platform myFitApp to the [...]

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New partnership gives fitness and health club owners advantages in a rapidly changing market.

ST. LOUIS, June 22, 2022 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced a partnership with  Clubessential Holdings‘ sister company, Innovatise, to offer its open, flexible, independent, mobile marketing platform myFitApp to the fitness industry.

With the new partnership, ClubReady customers can build their business with the power of a branded member app they design and manage, including the modern features members demand with the flexibility clubs need. This creates an unbeatable 1-2 punch when combined with the backend strength and scalability of the ClubReady suite.

In addition to creating and managing their branded app themselves, with myFitApp powered by ClubReady, fitness businesses can retain members, acquire new ones and upsell existing members with a range of features, including:

  • Booking and event scheduling quick and easy booking for members
  • Content marketing gyms can create and publish content in their app in minutes
  • myFitApp@home built-in live-streamed and on-demand video platform
  • Monetization and paywall integrated payment for physical and digital goods and services
  • Lead generation integrated referral programs that can pay for the app many times over
  • Attendance and access control that prevent fraud and increase revenue

Combined with the ClubReady core suite for member management, billing, CRM, staff management, business analytics, performance tracking, and managed sales services, the partnership offers the most robust mobile fitness technology solution in the industry.

“The fitness industry is becoming increasingly member-centric and many want the flexibility to workout at home or wherever they are. The advanced capabilities of myFitApp enable studios to deliver a hybrid experience that delivers on their brand promise with every touch,” said Darol Lain, President of ClubReady. “At the same time, it empowers gym operators with advanced sales and marketing tools to drive new members and retain and upsell existing members.”

“The gym market is rapidly growing and evolving,” commented Thomas Schuster, CEO of Innovatise, the company behind myFitApp. “Fitness businesses need tools to deliver an outstanding user experience, a marketing platform to acquire and retain customers, and a powerful solution to manage it all as the business grows. The combination of myFitApp and ClubReady does exactly that.”

To learn more about the advantages of this new partnership visit the website www.clubready.club/myfitapp. Current ClubReady customers can begin taking advantage of the myFitApp capabilities by contacting sales@clubready.com.

Innovatise

Innovatise is the developer of myFitApp, an open, hybrid fitness platform gyms & health clubs use to communicate their brand, retain members, acquire new ones and deliver digital fitness using the unique power of mobile. With over 2,300 gyms and over 10M App downloads worldwide, we are leaders in providing marketing-focused, branded apps for gyms, particularly in the UK and DACH. Our UK customers include GLL, Everyone Active, Bannatyne and Gymbox. In DACH our customers include JustFit, Fitnessloft, Elixia, Smile X and PureGym. To learn more, visit www.myfitapp.com. Follow on Facebook and LinkedIn

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients with full membership management and engagement experience to attract, retain and better serve their members. From CRM to royalty management, and multimedia messaging to predictive analytics, ClubReady is focused on delivering software leading to higher member engagement, retention, and loyalty, as well as unlocking earning potential, capitalizing on utilization trends, and optimizing member acquisition and retention. For more information, visit https://www.clubready.club

Clubessential Holdings LLC

Clubessential Holdings is fulfilling its global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across eight brands – Clubessential, ClubReady, Exerp, foreUP, Innovatise, PrestoSports, TAC, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit https://www.clubessentialholdings.com.

Media Contact

Amy Huff
Phone: 513.533.5788
Email: ahuff@clubessential.com

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ClubReady Announces Acquisition of Aurora https://www.clubready.club/blog/clubready-announces-acquisition-of-aurora/ https://www.clubready.club/blog/clubready-announces-acquisition-of-aurora/#respond Fri, 10 Dec 2021 20:13:45 +0000 http://clubready.club/?p=1200 ST. LOUIS, December 9, 2021 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced the acquisition of Aurora, a leading multimedia messaging provider in the fitness industry. Through this acquisition, fitness studios can increase their pace of growth by converting new fitness studio prospects and strengthening membership with [...]

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ST. LOUIS, December 9, 2021 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced the acquisition of Aurora, a leading multimedia messaging provider in the fitness industry.

Through this acquisition, fitness studios can increase their pace of growth by converting new fitness studio prospects and strengthening membership with multimedia messaging.

As the fitness industry continues to rebound from the effects of the pandemic, the need to reach studio members, and prospective members, on their preferred channels is key. Aurora empowers studios to engage with their customers conveniently and effectively through texting, a preferred method of communication. With an average open rate of 99%, text messaging delivers a more effective way to communicate with members. And because 95% of texts average a response time of 90 seconds, compared to 90 minutes for email, studios can rest assured that their communications will be received.

“Our experience with Aurora was amazing,” said Art Wrightson, Manager of Waxhaw Pilates. “The experience with the Aurora team led to increased sales in a short period of time. The Aurora team went above and beyond, and we value our Aurora partnership.”

Because the fitness industry is experiencing the same staff shortages felt by many industries, this integrated solution will allow fitness studios to scale their marketing and communication operations as well. With native integration into ClubReady’s CORE CRM, studios can schedule and automate reminder and follow-up messages, set up appointment reminders ahead of time to reduce last-minute cancellations and improve attendance, and reach clients faster to increase revenue and improve customer satisfaction.

Aurora also allows fitness studios to meet TCPA regulations and reduce legal liability by giving studio members the ability to easily “opt-out” from messaging and stay up-to-date with any national or local regulations. Aurora also monitors and releases frequent updates for any changes to “Quiet Hours” under state-driven regulations so studios are always in compliance.

“ClubReady is committed to developing technology designed to deliver a member experience that offers peace of mind to both the members and the studio, while also running the studio with ease and precision,” said ClubReady President Darol Lain. “The acquisition of Aurora allows us to continue our mission of building fitness businesses for the future.” 

Aurora

Aurora Multimedia Services helps fitness studios engage with members and prospective members in a faster, easier, and more convenient way through a comprehensive texting application. Specializing in prospect and client engagement, Aurora enables fitness studios to hit their sales goals and fuel studio growth. Coupled with decades of industry expertise, this proven platform is designed to grow a studio’s top and bottom lines.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. From CRM, to royalty management, and multimedia messaging to predictive analytics, ClubReady is focused on delivering software leading to higher member engagement, retention, and loyalty, as well as unlocking earning potential, capitalizing on utilization trends, and optimizing member acquisition and retention.

Clubessential Holdings LLC

Clubessential Holdings is fulfilling its global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across six brands – ClubessentialClubReadyExerpforeUPPrestoSports, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit https://www.clubessentialholdings.com.

Media Contact
Marilyn Cox
Phone: 513-322-4194
Email: mcox@clubessential.com

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Clubessential Holdings Announces Strategic Growth Investment From Silver Lake https://www.clubready.club/blog/clubessential-holdings-announces-strategic-growth-investment-from-silver-lake-2/ https://www.clubready.club/blog/clubessential-holdings-announces-strategic-growth-investment-from-silver-lake-2/#respond Tue, 07 Sep 2021 19:12:14 +0000 http://clubready.club/?p=1425 New capital, including additional funds from current investor Battery Ventures, to fuel the software company's continued expansion via organic development, M&A, and integrated payments CINCINNATI, September 7, 2021 - Membership-management software company Clubessential Holdings announced that Silver Lake, the global leader in technology investing, has agreed to make a significant growth investment in the company. Silver Lake [...]

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New capital, including additional funds from current investor Battery Ventures, to fuel the software company’s continued expansion via organic development, M&A, and integrated payments

CINCINNATI, September 7, 2021 – Membership-management software company Clubessential Holdings announced that Silver Lake, the global leader in technology investing, has agreed to make a significant growth investment in the company. Silver Lake will partner with existing majority shareholder Battery Ventures, which also will make a follow-on investment in the company as part of the transaction.

The funds are intended to help drive Clubessential Holdings’ continued growth, including new acquisitions, and accelerate the development of innovative and frictionless payments solutions across the company’s software portfolio and customer base.

Clubessential Holdings was established in 2016 with a vision to acquire and grow category-leading, membership-management software companies; unlock the power of a shared, integrated-payments platform; and fully digitize their customers’ and members’ experiences. The company provides a full suite of membership and club-management software-as-a-service (SaaS) solutions to private clubs, public golf courses, health-and-fitness clubs, military organizations, municipalities, and college athletic programs across six global brands. Clubessential Holdings’ technology helps both private and community-based organizations digitize and streamline their operations, allowing them to attract, engage, and retain members, patrons, and fans. The company currently has more than 10,000 customers serving over 15 million members.

Randy Eckels, Clubessential Holdings’ CEO, said: “We are extremely excited to partner with Silver Lake to leverage the firm’s insights, resources, and extensive global technology network to further improve our company and increase our access to capital for continued innovation and growth. As we pursue this next phase of growth, we feel so fortunate to have two preeminent technology investors, in Silver Lake and Battery Ventures, in our corner—and know our customers will benefit from these partnerships as well.”

“Under Randy’s leadership and Battery’s stewardship, Clubessential has blossomed into a true software leader for membership-management organizations,” said Silver Lake Managing Director and Managing Partner Joe Osnoss, who will join the company’s board along with Silver Lake Director Chip Schroeder. “Technology adoption in this segment is only accelerating in the current environment, as is the value to clients of superior software with integrated payments, and we look forward to helping the company extend its leadership position.”

Battery, a global, technology-focused investment firm, first invested in Clubessential Holdings in 2016. “Our partnership to date with Randy and the rest of the Club team has been incredibly rewarding as we worked together to build out a prominent position in this sector,” said Battery General Partner Morad Elhafed. “We are very enthusiastic about continuing to support the company going forward in partnership with the management team and Silver Lake.”

CONTACT:
Marilyn Cox
Vice President of Marketing
Clubessential Holdings, LLC
513.322.4194
mcox@clubessential.com

About Clubessential Holdings, LLC

Clubessential Holdings provides a full suite of membership and club management Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across six brands – Clubessential, foreUP, ClubReady, PrestoSports, Exerp APS and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain over 15 million club and community members and fans for life. For more information, visit the Clubessential Holdings website.

About Silver Lake

Silver Lake is the global leader in technology investing, with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake’s portfolio companies collectively generate more than $221 billion of revenue annually and employ more than 526,000 people globally. For more information about Silver Lake and its portfolio, please visit http://www.silverlake.com.

About Battery Ventures

Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, online marketplaces, healthcare IT and industrial technology. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout, and invests globally from six strategic locations: Boston; San Francisco and Menlo Park, Calif.; Herzliya, Israel; London; and New York. Follow the firm on Twitter @BatteryVentures, visit our website at www.battery.com and find a full list of Battery’s portfolio companies here.

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Clubessential Holdings Announces Strategic Growth Investment From Silver Lake https://www.clubready.club/blog/clubessential-holdings-announces-strategic-growth-investment-from-silver-lake/ https://www.clubready.club/blog/clubessential-holdings-announces-strategic-growth-investment-from-silver-lake/#respond Tue, 07 Sep 2021 17:57:34 +0000 http://clubready.club/?p=1399 New capital, including additional funds from current investor Battery Ventures, to fuel the software company's continued expansion via organic development, M&A, and integrated payments CINCINNATI, September 7, 2021 - Membership-management software company Clubessential Holdings announced that Silver Lake, the global leader in technology investing, has agreed to make a significant growth investment in the company. Silver Lake [...]

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New capital, including additional funds from current investor Battery Ventures, to fuel the software company’s continued expansion via organic development, M&A, and integrated payments

CINCINNATI, September 7, 2021 – Membership-management software company Clubessential Holdings announced that Silver Lake, the global leader in technology investing, has agreed to make a significant growth investment in the company. Silver Lake will partner with existing majority shareholder Battery Ventures, which also will make a follow-on investment in the company as part of the transaction.

The funds are intended to help drive Clubessential Holdings’ continued growth, including new acquisitions, and accelerate the development of innovative and frictionless payments solutions across the company’s software portfolio and customer base.

Clubessential Holdings was established in 2016 with a vision to acquire and grow category-leading, membership-management software companies; unlock the power of a shared, integrated-payments platform; and fully digitize their customers’ and members’ experiences. The company provides a full suite of membership and club-management software-as-a-service (SaaS) solutions to private clubs, public golf courses, health-and-fitness clubs, military organizations, municipalities, and college athletic programs across six global brands. Clubessential Holdings’ technology helps both private and community-based organizations digitize and streamline their operations, allowing them to attract, engage, and retain members, patrons, and fans. The company currently has more than 10,000 customers serving over 15 million members.

Randy Eckels, Clubessential Holdings’ CEO, said: “We are extremely excited to partner with Silver Lake to leverage the firm’s insights, resources, and extensive global technology network to further improve our company and increase our access to capital for continued innovation and growth. As we pursue this next phase of growth, we feel so fortunate to have two preeminent technology investors, in Silver Lake and Battery Ventures, in our corner—and know our customers will benefit from these partnerships as well.”

“Under Randy’s leadership and Battery’s stewardship, Clubessential has blossomed into a true software leader for membership-management organizations,” said Silver Lake Managing Director and Managing Partner Joe Osnoss, who will join the company’s board along with Silver Lake Director Chip Schroeder. “Technology adoption in this segment is only accelerating in the current environment, as is the value to clients of superior software with integrated payments, and we look forward to helping the company extend its leadership position.”

Battery, a global, technology-focused investment firm, first invested in Clubessential Holdings in 2016. “Our partnership to date with Randy and the rest of the Club team has been incredibly rewarding as we worked together to build out a prominent position in this sector,” said Battery General Partner Morad Elhafed. “We are very enthusiastic about continuing to support the company going forward in partnership with the management team and Silver Lake.”

CONTACT:
Marilyn Cox
Vice President of Marketing
Clubessential Holdings, LLC
513.322.4194
mcox@clubessential.com

About Clubessential Holdings, LLC

Clubessential Holdings provides a full suite of membership and club management Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across six brands – Clubessential, foreUP, ClubReady, PrestoSports, Exerp APS and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain over 15 million club and community members and fans for life. For more information, visit the Clubessential Holdings website.

About Silver Lake

Silver Lake is the global leader in technology investing, with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake’s portfolio companies collectively generate more than $221 billion of revenue annually and employ more than 526,000 people globally. For more information about Silver Lake and its portfolio, please visit http://www.silverlake.com.

About Battery Ventures

Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, online marketplaces, healthcare IT and industrial technology. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout, and invests globally from six strategic locations: Boston; San Francisco and Menlo Park, Calif.; Herzliya, Israel; London; and New York. Follow the firm on Twitter @BatteryVentures, visit our website at www.battery.com and find a full list of Battery’s portfolio companies here.

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ClubReady Announces Acquisition of iKizmet https://www.clubready.club/blog/clubready-announces-acquisition-of-ikizmet-2/ https://www.clubready.club/blog/clubready-announces-acquisition-of-ikizmet-2/#respond Tue, 02 Feb 2021 19:13:50 +0000 http://clubready.club/?p=1429 February 2, 2021 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced the acquisition of iKizmet, the leading data analytics provider in the fitness industry. Through this acquisition, fitness studios can bring a predictive approach to fitness studio growth, leverage improved analytics tools allowing them to unlock [...]

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February 2, 2021 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced the acquisition of iKizmet, the leading data analytics provider in the fitness industry.

Through this acquisition, fitness studios can bring a predictive approach to fitness studio growth, leverage improved analytics tools allowing them to unlock earning potential, capitalize on utilization trends, and optimize member acquisition and retention.

A Predictive Approach to Fitness Studio Growth

Fitness studios collect data from hundreds of members and prospective members, across multiple channels, over several years, representing thousands of transactions. Studio owners work to derive insights from that data and then draw on those insights to shape business decisions and, ultimately, improve business performance. But many owners struggle to consolidate all of this information into a report that actually means something and that can be used going forward.

With iKizmet, studios can now easily develop dashboards that visually demonstrate performance against revenue, recruitment, and member acquisition KPIs.  Additionally, owners can easily analyze member utilization and spend behavior, accurately goal-set and forecast their business performance, evaluate their revenue, and also factor in conversion and churn metrics in order to establish the KPIs needed throughout the entire member relationship lifecycle.

“The Sales and Marketing funnel in iKizmet has been a game changer for our YogaSix franchisees” said Mike Leonard, National Sales Director at YogaSix. “The ability to understand and see where new potential customers are getting stuck in our sales process is fundamental in creating success.”

With the data easily accessible on a mobile device, and reporting pushed via email sends, studios, regardless of the studio management platform, can begin to pivot their business in real-time by adjusting marketing strategy, staffing, and class scheduling. Studio owners can own their data, access performance KPIs from anywhere, and respond to their business at all times.

“This acquisition is meaningful to iKizmet customers because it provides us with the resources to accelerate our product vision and company mission which is core to building a network of successfully run studios” said Stephanie Moran, CRO of iKizmet. “Data and information are the bedrock to any successful studio operation and joining forces with ClubReady will allow ClubReady customers the ability to transform their data into insights that make you future ready” added iKizmet CEO, Andres Moran.

Along with the integration of technology, the iKizmet team will also be integrated into the ClubReady organization. iKizmet CEO and Founder, Andres Moran, will join ClubReady as the General Manager and Senior Vice President of the iKizmet division. Stephanie Moran, CRO and Co-Founder will take on the role of Senior Vice President of Business Development.

“ClubReady is committed to developing technology designed to deliver a member experience that offers peace of mind to both the members and the studio, while also running the studio with ease and precision” said ClubReady President, Darol Lain. “The acquisition of iKizmet and the addition of Andres, Stephanie, and the entire iKizmet team, allows us to continue our mission of building fitness businesses for the future.” Learn more about the iKizmet analytics solution here.

Media Contact
Marilyn Cox, VP of Marketing,
Clubessential Holdings LLC
Email: mcox@clubessential.com

iKizmet

iKizmet is an analytics software enabling fitness and wellness businesses to track towards their goals with a comprehensive and customizable view of their day-to-day operations. Founded in 2014 by former MINDBODY founding member Andres Moran, iKizmet modernizes data reporting by providing a highly-intuitive and visual reporting solution for fitness business owners. Learn more at ikizmet.com.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future.  The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention, and loyalty. ClubReady’s iKizmet analytics solution brings a predictive approach to fitness studio growth, leverages improved analytics tools allowing studios to unlock earning potential, capitalize on utilization trends, and optimize member acquisition and retention.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across four brands – ClubessentialClubReadyPrestoSports, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 8,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit the Clubessential Holdings website.

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ClubReady Announces Integration with heartbeatz for Enhanced Fitness Performance Tracking https://www.clubready.club/blog/clubready-announces-integration-with-heartbeatz-for-enhanced-fitness-performance-tracking/ Tue, 18 Aug 2020 21:13:32 +0000 http://clubready.club/?p=1359 Aug. 18, 2020 - ClubReady, the leading provider of full-suite studio fitness and wellness club management software, today announced it will launch an integration with North Pole Engineering’s heartbeatz this October. Heartbeatz, a heart rate bridge for Apple Watch® series 2+ and newer, broadcasts heart rate data measured by the Apple Watch® to any ANT+ receiver. [...]

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Aug. 18, 2020 – ClubReady, the leading provider of full-suite studio fitness and wellness club management software, today announced it will launch an integration with North Pole Engineering’s heartbeatz this October.

Heartbeatz, a heart rate bridge for Apple Watch® series 2+ and newer, broadcasts heart rate data measured by the Apple Watch® to any ANT+ receiver. With this new integration, fitness studios can offer an enhanced service to their members allowing them to connect their heart rate from their Apple Watch and heratbeatz device to ClubReady’s PerformanceIQ software.

ClubReady PerformanceIQ (PIQ) delivers a visual guide to push fitness studios members to their goals including heart rate, calories, power, and RPM (where applicable). Reservation systems and customized performance dashboards build member engagement as they plan their next visit and check their performance. Upon completion of workouts, members also receive push notifications with their performance results. The heartbeatz integration will allow studios and members to add and store a second heart rate monitor on the member’s profile.

“We are excited to make the transition from at-home workout to in-studio workout even easier for Apple Watch, with heartbeatz,” said Julie Yates, Vice President of Product at ClubReady. “Members don’t miss a beat and can walk right into class with their HRM already on their wrist.”

Members simply need to bring their Apple Watch® and heartbeatz to the studio, and then add their heartbeatz to their PerformanceIQ profile. When the full integration is launched, studios will start the software for a particular class and the watch will automatically start the workout. The watch will know the duration of the class, how much time is left, and will automatically stop your workout when class is over.

“Fitness studio members love their Apple Watch® and their heartbeatz device and want to incorporate them into all aspects of their fitness experience” said Tim Eskew, Vice President Marketing and Business Development at North Pole Engineering. “Integrating with Clubready’s PIQ solution allows us to further extend the value of their devices and support our customers in their fitness journey.”

“With more than 55 million Apple Watch® users and millions more utilizing heart rate monitors, continued integration with devices is on the ClubReady product roadmap” said Yates. “ClubReady would like to collect feedback from the market on which devices we should integrate with next.”  Fitness consumers can submit this one question survey on their heart rate monitor preference.

Watch Performance IQ in Action

See how you can build your fitness business for the future in a quick video.

For more information, email Marilyn Cox, VP of Marketing, Clubessential Holdings LLC: mcox@clubessential.com

North Pole Engineering

North Pole Engineering, Inc (NPE) is an Internet of Things (IoT) product and engineering services company. NPE specializes in providing sensors and enabling technologies to various markets including sports, fitness, and wellness. NPE help clients implement cost-effective technology for their sensor-based products and systems to efficiently move data to the Internet where it can enhance operations, reduce costs, and improve customer experiences. Learn more about heartbeatz, Runn, CABLE, GEM Bluetooth/ANT+ modules, WASP IoT gateway, and our engineering services on our website at http://npe-inc.com.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future.  The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention, and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like customer service agents, payroll, accounting, and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across four brands – Clubessential, ClubReady, PrestoSports and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 8,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit the following websites: Clubessential http://www.clubessential.com; ClubReady http://www.clubready.com; PrestoSports http://www.prestosports.com; Vermont Systems: http://www.vermontsystems.com.

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Zipwhip Partnership Integrates Texting with Club Management https://www.clubready.club/blog/zipwhip-partnership-integrates-texting-with-club-management/ https://www.clubready.club/blog/zipwhip-partnership-integrates-texting-with-club-management/#respond Fri, 13 Dec 2019 15:17:17 +0000 http://clubready.club/?p=1387 With Texting for Business™, ClubReady fitness organizations will better attract, retain and serve global fitness members. Zipwhip, the leading provider of Texting for Business™, today announced a partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services. The partnership integrates Zipwhip’s Texting for Business solution directly within [...]

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With Texting for Business™, ClubReady fitness organizations will better attract, retain and serve global fitness members.

Zipwhip, the leading provider of Texting for Business™, today announced a partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services. The partnership integrates Zipwhip’s Texting for Business solution directly within ClubReady’s club-management software, allowing fitness organizations to text-enable existing business phone numbers and manage text conversations at all their locations.

With Zipwhip for ClubReady, fitness brands can communicate with their members via the method they prefer – texting. By leveraging the powerful, flexible features of Zipwhip from within ClubReady, users can reach clients faster to increase revenue and improve customer satisfaction.

Zipwhip for ClubReady allows fitness organizations to engage with clients without disrupting their workflow, with features like:

  • Group Messaging – Notify an entire class of a cancellation, follow up with first-time class attendees or follow up with multiple prospects at once, with a bulk text.
  • Automated Class/Appointment Reminders – Ensure clients don’t miss a class or appointment with scheduled text reminders.
  • Automated Wait List Notifications – Wait list text reminders ensure classes are always full.
  • Message Sync – Outbound and inbound texts are automatically archived as notes in Workit and counted as activities in LeadSpeak.
  • Contact Sync – Auto-sync contacts between ClubReady and Zipwhip.
  • Landline Texting – Send and receive texts from your studio’s primary number on your mobile device.

“Texting is the fastest and most convenient way for businesses to keep in contact with their customers,” said John Lauer, CEO of Zipwhip. “Fitness studios in particular need to reach people immediately – like when a class schedule changes or a wait list opens up. Zipwhip’s ClubReady integration eliminates the need for time consuming phone tag and guarantees your message will be seen.”

With Zipwhip’s embedded texting widget, users can text fitness members without ever leaving their ClubReady application. New and unread texts appear in a convenient Zipwhip Inbox displayed directly on the ClubReady Dashboard. Additionally, ClubReady users can send and receive messages directly from the Workit tab and view the message history for a selected contact.

“We are excited about our partnership with Zipwhip because we know that this is something our users and their members are hungry for,” said Darol Lain, president of ClubReady. “Our customers are looking for better ways to engage with their members, and Zipwhip gives ClubReady customers the tools they need to grow their businesses.”

In the recently released e-book, Texting for Fitness 101, Zipwhip polled fitness organization representatives and their members to learn how each group views and uses texting as a tool to communicate with their gyms or studios. Zipwhip found:

Fitness organizations are adopting texting at an overwhelming rate – 87% of fitness-related businesses use texts to communicate with their members. This is among the highest Zipwhip has seen across one specific industry.
Phone tag wastes time when members would rather receive a text – Nearly 72% of businesses surveyed said they play phone tag with customers, and 68% of customers said they prefer a text over a voicemail when they miss a call from their gym or studio.

Fitness customers prefer to communicate via text for every use case we presented – From class related inquiries to words of encouragement, more than 50% of respondents said they prefer to text over hopping on a call or getting an email.

To learn more about Zipwhip’s Texting for Business solution, please visit: https://www.zipwhip.com/

About Zipwhip

Zipwhip empowers companies to communicate with their customers in the most effective and preferred way possible – texting. As the pioneer of Texting for Business, Zipwhip first enabled texting to and from existing landline, VoIP and toll-free phone numbers in 2014. Zipwhip’s direct network connectivity, intuitive cloud-based software and an enterprise-grade API mean businesses can use any computer or mobile device to securely and reliably reach their customers, every time. Your customers are only a text away: https://www.zipwhip.com/.

About ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like client contract managers, customer service agents, payroll, accounting, and operations support.

Contacts

Zipwhip PR
Keena Bean: kbean@zipwhip.com

Public Relations for ClubReady
Marilyn Cox: mcox@clubessential.com

“We are really excited about our partnership with Zipwhip because we know this is something that our audience is really, really hungry for.” — Marilyn Cox, VP of Marketing at @ClubReady. Read more: https://t.co/C13odqySnK 🧘🚴 pic.twitter.com/yEqaHmnavE

— Zipwhip (@zipwhip) December 11, 2019

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Legends Boxing Answers the Bell to Bring Boxing Experience to the Masses https://www.clubready.club/blog/legends-boxing-answers-the-bell-to-bring-boxing-experience-to-the-masses/ https://www.clubready.club/blog/legends-boxing-answers-the-bell-to-bring-boxing-experience-to-the-masses/#respond Tue, 12 Nov 2019 18:47:33 +0000 http://clubready.club/?p=1413 ST. LOUIS, November 12, 2019 - Founded eight years ago by brothers Andrew and Robert Scott, Legends Boxing brings the experience of a boxing gym and boxing training to anyone looking for results, a Tribe, and new experiences. Legends’ core values of Belong, Real, and Results have driven the rapid growth of the franchise. With [...]

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ST. LOUIS, November 12, 2019 – Founded eight years ago by brothers Andrew and Robert Scott, Legends Boxing brings the experience of a boxing gym and boxing training to anyone looking for results, a Tribe, and new experiences.

Legends’ core values of Belong, Real, and Results have driven the rapid growth of the franchise. With 6 locations and 1,400 members, Legends Boxing is delivering an authentic USA Boxing experience across its community. From working punches to strength and conditioning, these workouts are delivering real physical and mental gains for members.

The experiences and corresponding results are truly igniting brand advocates across the Legends’ community. Currently operating in six locations, Legends is planning an additional 30 locations across the country, for a nationwide expansion plan starting in 2020. In an effort to scale their rapid growth, Legends Boxing is partnering with ClubReady to manage club operations, member acquisition and member engagement.

“The best boxer in the ring is also the most efficient. In order for our business to be the best it can be we need to be as efficient as possible,” explained Andrew Scott, National Head and Co-founder of Legends Boxing. “We are excited for all the streamlined features and abilities in ClubReady, which will enable our gyms to work smarter. We are especially eager to use ClubReady to help strengthen our Tribe culture by making it easier for our team to engage with everyone who walks in our doors.”

The successes and future growth opportunities make both companies optimistic about the future of the partnership. “Demand for Legends Boxing fitness service offering is on the rise,” said Darol Lain, President of ClubReady. “We are looking forward to delivering a full membership management and engagement experience to help attract, retain and better serve their members. The mission of Legends Boxing is inspiring and we’re thrilled to be a part of helping realize this compelling vision.”

Legends Boxing

Founded in 2011, Legends’ success begins with its fitness focus. Andrew Scott, Legends Boxing co-founder and National Head Coach and two time Golden Gloves State champion, created this revolutionary workout from his extensive years of boxing and physical training. Each workout incorporates functional movements while teaching valuable, lifelong skills. Boxing is a full-body workout that builds strength, agility, and confidence, and these elements are at the core of each class. There are currently 6 open gyms in the US with one more to open by year-end. For additional information visit legendsboxing.com.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention, and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like customer service agents, payroll, accounting, and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, and college athletic programs. Across three brands – Clubessential, ClubReady, and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: Clubessential http://www.clubessential.com; ClubReady http://www.clubready.com; PrestoSports http://www.prestosports.com; and Battery Ventures https://www.battery.com

Media Contact: 
Amy Huff
Phone: 513.533.5788
ahuff@clubessentialholdings.com

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