Barre Archives - ClubReady

Midwest Owner Growing with Strength and Resiliency

Devin Meister — Thu, 20 Jul 2023 20:56:37 +0000

The east and west coasts sometimes dominate a lot of the fitness business conversation. But knowing the fitness benefits for members and opportunities for operators, it’s clear that minds and trends are changing in the middle of the country as well. That’s what Rachel Hilton, a franchise owner in and around the Kansas City metro area has seen. “It is taking more time for people to understand that it’s not an expense, it’s an investment in themselves.” It takes someone that believes to lead the way. That’s why they opened their first franchise locations in Lee’s Summit, MO, signing leases in March of 2020 (we all know what happened next in 2020) and opening a Pure Barre in August and a CycleBar that November.

“We were able to come out of that and we’ve started working on growing and getting the systems in place to make sure that we’re servicing the volume of members that we need to be profitable and sustainable.”
Rachel Hilton, Owner

Staying Alive

With business models built on class capacity, times were clearly tough. “There was a lot of just grin and bear it,” says Hilton. “There was nothing we could do, so we just had to figure out how to be creative about selling memberships. We tried to do as many in-person things as we could that were outside, like, ‘Hey, we’re going to pop up a table outside in a park, come meet us.’” Sometimes those efforts were successful. Other times not. But they kept soldiering on and came out the other side stronger.

“We were able to come out of that and we’ve started working on growing and getting the systems in place to make sure that we’re servicing the volume of members that we need to be profitable and sustainable,” she says.

Building Tech Connections

When you have one studio sometimes the choice of platforms can be almost inconsequential if it does what you need. But as you add more studios, standardizing on one solution becomes critical. That is also when additional functionality becomes important. That’s what Rachel found with their texting provider. “Originally, we were using our studio phones to text, which was fine, but it wasn’t integrated obviously into Club Ready. It was really hard to keep track of everything.” That’s when a program that’s built to scale such as ClubReady and ClubReady Connect come into play. “I like the integration into ClubReady,” said Hilton. That saves time and provides clarity for the sales team because they can do everything in one platform – send it, call people, call the leads, do what they need to do and then move on to the next person within one platform. “I’m excited for that to be seamless and real-time,” says Hilton, “when a lead can come into the system, we’re already working it to call them and then we can go straight to texting them. That’ll be really nice.”

Measuring and reporting are critical to successfully grow any business. You have to know where you are to know where you need to go. That’s where Hilton takes a very disciplined approach. “I like the reporting side of it,” she says. “I have goal sheets with each of our studios that we update daily based on reports we pull from ClubReady. We know how many memberships we’ve sold, our revenue per unit, how many first-time visits we have coming, all of those critical things. I compile all of those important reports into one interface for our team so they know exactly how they’re tracking for the month.”

“I like the integration into ClubReady.”
Rachel Hilton, Owner

Creating Connections

Because fitness studios are continuously working to balance new members with those that leave, communications are critical. That means having the right message at the right time. “I like that we can schedule text messages because we do that a lot,” says Hilton. “We schedule our messages for people who are new to the studio like, ‘Hey reminder you have this class coming up, here’s your waiver.’”

Getting people into the habit of going to the studio in those first months after they sign up is critical. If they don’t build that habit, they are much more likely to churn. To overcome that, they’ve built in challenges for the first month to make sure that members utilize their classes. Through a combination of automated text messages, hand-written notes, and personal letters at different points in their fitness journey, they work to build strong lines of communication. Add in the other methods of milestone recognition for member achievements – signed bars, decorated bikes and other swag – and they’re creating personal relationships and loyalty that lead to member fitness and business success.

Grow Your Fitness Business

Having the right technology in place isn’t just critical for businesses to scale as quickly as Rachel has, it’s part of the reason they’re able to scale. Check out more examples of businesses using ClubReady to scale their operations or get a consultation to learn what it can do for your operations.

Customer Spotlight

The post Midwest Owner Growing with Strength and Resiliency appeared first on ClubReady.

Pure Barre Newest Client to Raise the Bar in the Boutique Fitness Studio Space

Devin Meister — Tue, 21 May 2019 18:51:06 +0000

ST. LOUIS, May 21, 2019 – ClubReady announced today that Pure Barre will be joining as their newest client, to deliver excellence in the boutique studio space for all Pure Barre members and franchisees.

Recently acquired by Xponential Fitness, Pure Barre is the largest barre brand worldwide. Owned and operated by Anthony Geisler, Pure Barre is adopting the same sales-focused model that has led to his success over many years in the fitness space, most specifically with Club Pilates, the largest worldwide network of Reformer-based studios that offer group classes. The model focuses on a streamlined sales approach and a consistent, community-focused member experience. Adopting the ClubReady software will allow Pure Barre and its franchisees to enhance the sales process, specifically utilizing the lead management system to improve client communications and interactions as well as studio operations.

“Pure Barre has a well-defined process on how leads and members are handled during the course of their journey. Through hundreds of business automation rules custom-crafted by the Pure Barre team, ClubReady’s CRM will engage members with time-tested SMS and email marketing messages,” explained Darol Lain, president of ClubReady. “Additionally, club-level staff are also engaged through daily tasks displayed on their personal ClubReady dashboards.”

Along with its evolving technology, ClubReady has adopted a new service-oriented structure to meet the service needs and expectations of the fitness business of the future. This customer-centric operations department will focus on the entire lifecycle of a ClubReady client. From implementation through onboarding, training, support and even future technology projects, it will ensure that customers receive industry-leading service that exceeds expectations at every step and drives their individual success.

“ClubReady continues to pioneer the concept of technology and services focused on attracting, retaining and serving membership communities for life,” said Lain. “We’re excited to work with Pure Barre as they continue to grow their business and raise the bar on member experience.”

Pure Barre is implementing ClubReady’s full suite solution to manage studio operations, member acquisition and member retention. Furthermore, franchise partners will now have robust reporting tools so that daily KPIs and studio performance can be measured in a quick and efficient method. These solutions have been influenced through the work achieved with Xponential’s first brand, Club Pilates. Partnering with Club Pilates allowed ClubReady to modify and customize their tools for the boutique fitness space, allowing for operational and brand success. Pure Barre is excited to continue their success of Geisler’s franchise model using CRM solutions and lead management to grow the business and evolve processes and culture to take Pure Barre to the next level.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high-quality, real-time, individual and group fitness results leading to higher member engagement, retention and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like client contract managers, customer service agents, payroll, accounting and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs and college athletic programs. Across three brands – Clubessential, ClubReady and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage and retain members and fans for life. For more information, visit the following websites: Clubessential, http://www.clubessential.com; ClubReady, http://www.clubready.com; PrestoSports, http://www.prestosports.com; and Battery Ventures, https://www.battery.com/.

Media Contact:
Marilyn Cox
Phone: 513-322-4194
Email: mcox@clubessential.com

The post Pure Barre Newest Client to Raise the Bar in the Boutique Fitness Studio Space appeared first on ClubReady.

Barre Archives - ClubReady

Midwest Owner Growing with Strength and Resiliency

“We were able to come out of that and we’ve started working on growing and getting the systems in place to make sure that we’re servicing the volume of members that we need to be profitable and sustainable.”
Rachel Hilton, Owner

Staying Alive

Building Tech Connections

“I like the integration into ClubReady.”
Rachel Hilton, Owner

Creating Connections

Grow Your Fitness Business

Pure Barre Newest Client to Raise the Bar in the Boutique Fitness Studio Space

Barre Archives - ClubReady

Midwest Owner Growing with Strength and Resiliency

“We were able to come out of that and we’ve started working on growing and getting the systems in place to make sure that we’re servicing the volume of members that we need to be profitable and sustainable.” Rachel Hilton, Owner

Staying Alive

Building Tech Connections

“I like the integration into ClubReady.” Rachel Hilton, Owner

Creating Connections

Grow Your Fitness Business

Pure Barre Newest Client to Raise the Bar in the Boutique Fitness Studio Space

“We were able to come out of that and we’ve started working on growing and getting the systems in place to make sure that we’re servicing the volume of members that we need to be profitable and sustainable.”
Rachel Hilton, Owner

“I like the integration into ClubReady.”
Rachel Hilton, Owner