Own the member relationship, your data, and keep the revenue in your studio

You work hard to create a unique experience for all of your members. Their loyalty – and consistent payments – are paramount to establishing and running a profitable business. You’ve done the work, you should reap the benefits. That’s why it’s important that you own that relationship everywhere, including your mobile app. It should be apparent that all apps are not created equal – and that multiple brand apps were never intended to build loyalty for your business. When selecting a mobile app to build your business or franchise consider the following.

Don’t Open the Door for Your Competition

While a rising tide might lift all ships, the fitness business is competitive. You have to operate through low tide periods as well. Your members know they have options and likely pass several on the way to their session at your business. You don’t need to present offers from other clubs on your mobile app that could steer them away from your business.

Do Build Engagement

The relationships you build with members is what creates their loyalty. Your mobile app is the extension of the 1:1 in-person interactions when they are outside of your walls. Ensure that you can offer the content and encouragement for members to reach their goals while you track their activity and progress.

Do Take What’s Yours

Long-term viability requires profitability. You should value and charge for your unique offerings accordingly, not enter into a race to the bottom based on price. What comes through your doors should be yours. Additionally, as you grow and scale, it’s important that you have insights to accurately attribute revenue to members and locations. That sounds simple, but only an app and system that prioritizes your business and loyalty makes it possible.

See what a custom-branded fitness app could do for you!

A recent study found that 98% of text messages are opened compared to just 20% of emails delivered. Cold calling stats are harder to find, but if you don’t ignore calls from unknown numbers you’re in the minority. That makes it clear that effective and engaging text messages should be your first choice in communications. The great news is that it can also help scale your business while maximizing staff efficiency. Like everything else, start with a plan and strategy.

Have A Call to Action

Whether reaching out to a lead or a member via text, the main objective is to get a response that turns into a dialogue that directs them to the purpose for the contact. A common complaint heard from owners is, “I paid for these digital leads, why aren’t they responding?” Just because a person clicked an ad, they DO NOT owe us a response! It is our responsibility to create a call-to-action that merits a reply. Remaining in control of the conversation will ensure that the lead stays engaged and open to reply, for example:

Lead: “What are your hours?”

Studio: “We are open 7 days a week with classes from 6 am-8 pm during the week and mornings only on the weekends! Tell me, when do you prefer to work out?”

A common mistake is answering their question completely without a follow-up call to action. Keep it open! This keeps you in the driver’s seat and prompts the lead to reply to your objective, whether it’s a sale or booking them for a class.

Identify Yourself

First and foremost, identify yourself and where you are texting from to make the client comfortable communicating with your unrecognized number. Without this, you can create a lack of trust right off the bat and decrease your chance of any response. After the introduction, you can segway into your purpose for the contact.

Timing is Everything – Be Ready

People are busy! For every person that prefers morning communications, another will prefer late evening. Some locations will send automated messages when a new lead enters their CRM system, but if the client thinks that message is starting a conversation when it’s not they’ll be disappointed. Engaging when they initially reach out in minutes is great if you can, but being ready to really communicate when they reply is more crucial to results.

What Can Happen?

The fact is texting is how we communicate, and it can drive results. For example, Rumble Hoboken recently opened its doors in February 2023. During its first month of presale operations it was able to attain 311 members – 302 of which were the direct result of text communications!

Learn more, get a demo now.

As technology evolves, fitness enthusiasts and trainers have a myriad of options for how they can best monitor the way   they live their lives.

A simple example of this is that most smartphones come with apps that track daily movement and exercise preinstalled, such as Apple’s Health app, offering users a fitness baseline. This is taken a step forward with wearables like the Apple Watch and FitBit, which track the different ways people move throughout their day and how many calories they burn. Some newer models are designed to integrate with their preferred exercise machines at the gym.

Then there are calorie diary apps like My Fitness Pal that allow users to track how much they are consuming each day as they work toward their goal weight. Everything a fitness enthusiast could want to help them live a healthy lifestyle is available right at their fingertips on their smartphone, so where do fitness businesses, like ClubReady, fit into this?

With these advancements, the fitness industry as a whole, must evolve to accommodate them. This begs the question of how can you tailor your fitness business’ experience to people who are increasingly running their entire life from their smartphone? The answer is an accessible, intuitive member app that can live alongside their calorie tracker, pedometer, personal calendar and workout playlist.

The ClubReady Member App offers the best of both worlds. The Member App allows for ease of use pulling together everything a member might need to make the most out of their fitness experience. It lets users manage their workouts and scheduled classes remotely, integrating with their personal calendar. Members can also use it to purchase credits for sessions anytime, anywhere so they won’t miss a session. The app also boasts a streamlined check-in feature that gives users their scannable barcode on their phone and the accessibility to update their personal profile information at any time. It’s the perfect solution to reach the customer whose smartphone is attached to their hand and make their experience infinitely accessible.

If your members aren’t using the ClubReady Member app, they’re missing out. The latest update to our app includes a redesigned service selection workflow that offers an improved way to view a club’s schedule, making it easier to find the trainer that best fits their style. Another new feature is a fix for better “cross club” bookings, that help ensure that users can be certain they are booking the right class at the right club. It is an ever changing, evolving app that is there to make members’ experience at your business that much easier.

ClubReady’s Member App can simplify your customer’s fitness experience. Try it out for yourself right now on either iOS or Android.

Photo by Jamie Street on Unsplash

The demands and expectations of members are increasing – a modern mobile experience is at the top of their list. Together ClubReady and myFitApp enable you to design a mobile app with the flexible experiences members crave and the technology and business tools you need.

From advanced professional features to @home options, discover how you can attract new prospects, retain existing members, and improve your user experience—all while creating new revenue streams.

Take an in-depth walk-through of all that myFitApp and ClubReady have to offer.

See how you can create an app with your brand design and design your own modern, mobile-first customer journey:

• Stand out with infinite customizability
• Find and drive more leads
• Communicate directly with members
• Tap member connections for referrals
• Book and buy in-app
• Get creative!

It’s a mobile-first world – we see that every day in the fitness industry! However, delivering a professional mobile app can create a number of challenges for owners and managers.

Those challenges get exponentially harder as they look to scale and grow their businesses. From branding consistency to addressing omnichannel audiences to custom coding and costs, it can be a burden. Discover how creative companies are using the power of myFitApp to focus on their business, not their app, to address their needs, create exceptional experiences, and increase revenue.

“The App is a fabulous platform to engage with current and future customers. We are delighted with the results from the Lead Generation module.”

Paula Spencer-Snell
Digital Media Officer, South Downs Leisure

“Best bookings platform. With all Queen’s Sport activities now bookable via the App, membership sign up and news items also on the App, it is a one-stop platform for everyone.”

Frank McCusker
Marketing and Systems Manager, Queen’s University Belfast

“Our App has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our App – with the myFitApp platform we are in full control, and we can change everything ourselves.”

Steve Ward
Associate Director of Marketing, Sales & Digital, GLL

“We were skeptical at first, whether the myFitApp lead generation tool would really work as well. But the results speak for themselves! The implementation was super easy and quick. Leads can be managed very easily and we always have an overview of all recommendations. Without further effort, new leads are generated continuously.”

Markus Fandry
Maxx!

Click here to learn more about all of the advantages of ClubReady + myFitApp

Creating a fresh member experience that aligns with your brand vision can seem impossible. At the very least, it will take more time and expertise than you have available. Not any more.

ClubReady and myFitApp have worked together to create a great modern and scalable experience that you control, starting with a mobile app. Watch a quick overview video:

• Highly customized app with the ease of an off-the-shelf solution
• Android and iOS
• Create and control your brand’s customer journey
• Publish your content
• Message members
• Enable members to book and pay for classes