RockBox is a boxing and kickboxing fitness franchise that helps members build muscles, build confidence, and build self-esteem. According to the RockBox website, boxing is one of the most effective exercises to tone muscles, boost cardiovascular health, improve core strength and stability, increase stamina, and burn fat.

To build their network of over 60 boxing and kickboxing studios, they needed the software that would help them grow. It was time for them to start scaling their business and provide brand uniformity to all of their new franchises.

It was important to Roger Martin, the CEO + Co-Founder of RockBox, to have uniformity in his reporting, billing, and overall task management, so members would receive the same experience no matter their location. This would also allow him and his business partner to track multi-location success via those same reports.

In 2019, Martin and his RockBox team started using ClubReady across the 15 stores operating at the time. By the time those locations were fully migrated, they had over 25 studios utilizing ClubReady. Currently, they have over 60 studios across the nation.

Don’t Reinvent the Wheel

“We’ve built out the entire system, so when the next door opens, it automatically is pre-populated in their CRM that every prospect coming in is assigned a lead type. We usually push anywhere from 200 to 300 tasks per day. Once you get your lead list built up, you never run out of tasks to do,” says Martin.

When they open and start setting up a new Rockbox franchise, everything is auto populated for lead management and lead nurture. There is no learning curve because everything is provided for you. They only need to make it happen as the franchise owner!

“They have every drip campaign needed auto synced into the system, so a new owner just needs to follow the playbook. That’s what we want to do as best we can as a franchisor is create an ability for a franchisee to just focus on the execution. When you do that, you have a much stronger network,” says Martin.

Starting with prepopulated workflows in the CRM allows each franchisee to start contacting prospective members on day one, but thankfully, it doesn’t stop there. Rockbox stays in contact with their members throughout their entire lifetime to upsell them, communicate deals, celebrations, and even to check in on those they have not seen in a while and that’s when those automations come in.

Building A Community

A task management tool was what Martin felt RockBox needed. It would provide them with the ability to build a community and not just a place to work out. ClubReady’s software allowed them to set automatic reminders for text messages, emails, phone calls, and even handwritten letters using the automations tools within their CRM. Prior to using ClubReady, they were trying to remember to do all of these things on their own, so when they found the correct solution for them, it really changed the game.

Now, within their ClubReady CRM, text messages and emails are prebuilt with what to write, so each staff member across all franchises can copy and paste the same messages. This makes the task so much faster and easier for them to complete. It provides the franchise with the ability to focus on the members that are in the studio for their workout.

For the phone calls and the handwritten letters, they are provided with what to say through a message reminder. Consistency with the messages shared across every franchise is very important and this allows them to make that happen even over the phone. Martin wants to ensure that people who attend RockBox workouts can relate to the staff, as well as the other members whether it is their first time being there, or their one hundredth time. If a member can walk into their RockBox location and say, “Thank you for the birthday card!” It provides meaningful interactions versus the staff never noticing or acknowledging them.

Start Today

RockBox has set their franchises up for success by building out their task management tool. They developed these processes overtime to provide their franchisees with brand consistency and confidence, but it doesn’t have to take multiple franchises and a time of brand inconsistency for you to make these types of changes. ClubReady will set up the necessary automations you need to start providing brand consistency at your studios with pre-built emails, text messages, and more!

Let’s start today.

From the very first location in 2017, Mayweather Boxing + Fitness has partnered with ClubReady. Now with more than 60 locations, ClubReady is the nucleus of everything they do, helping them manage growth at the corporate level and empower their owners to better manage their business.

“It’s allowed us to be a really great advocate for the owners to be able to identify when something is missing or make more meaningful recommendations,” says Amanda Enos, Vice President of Sales & Operations, Mayweather Boxing + Fitness. Hear how the Enos and the Mayweather Boxing + Fitness corporate team use ClubReady to make their businesses as strong as possible.

Enos: Yes, we do use it. We own three corporate locations. First and foremost, the locations that we have all run on ClubReady.

Secondarily, my team strategically helps plan sales and operations to grow the business. That requires us, not only to say, here’s what we think you should do. We can say here are our recommendations, let’s hop into the system and see how your team is actually managing a lead. We can ask about what they are saying when they send a text message or what their email template looks like. We use ClubReady to not only be something that navigates the studios we own, but it navigates the conversations for development and training that we need to provide to the owners based on what we see happening or not happening in the system.

Enos: When I came in October, nobody owned ClubReady. I had a team of Sales and Operations support people that I was trying to figure out ‘how are you actually supporting people if you don’t know what you’re doing in the system’. Along the way, we’ve developed and also acquired team members whose part of their job description is being a ClubReady subject matter expert. It’s allowed us to be a really great advocate for the owners to be able to identify when something is missing or make more meaningful recommendations when we know that there are other opportunities for them to optimize a certain part of what ClubReady offers and, or a partner company that ClubReady connects with. Aurora is a great example of that.

We have some studios that go through staffing ebbs and flows, and previously, somebody from ClubReady could have said, ‘Go to Aurora’, but the studio is going to say, ‘okay, great.’ When my team comes in, they can go look and say ‘you are in a staffing scenario, you’re going to lose traction on results, here’s what Aurora the platform does, here’s how we see it integrated into ClubReady beautifully. Would you want to take advantage of speaking to them?’ Since we’re experts in the system, we now can be better about being prescriptive to our franchisees to get them what they need.

Enos: We have the iKizmet plugin, so we use the reporting in there for details. We use the main dashboard to say ‘here are some symptoms. Now we have to get to the root cause with what’s causing the symptoms to be as they are’. A lot of those answers, even from a corporate level with overall company results that we see on the iKizmet dashboard. We can make a lot of guesses based on what we see in iKizmet, but tell us what’s really occurring. It’s our way to prove assumptions about the business.

ClubReady was created to enable growth-minded businesses to reach their goals. From booking to royalty management to custom mobile apps to data analytics, ClubReady provides everything entrepreneurs need to achieve their goals.

Imagine manually having to send a member username and password every single time someone asks for it. Sounds exhausting, right? That used to be a daily task for Charmaine Swinger, Member Services Manager of X3, but not anymore. Hear Charmaine’s story of switching to ClubReady and the challenges X3 has overcome after making the switch.

X3 offers more than your typical gym and martial arts gym. At over 8 locations in the Atlanta area, you can kick, fight, and flow your way to a healthier lifestyle through general fitness classes and personal training.

How long have you been a ClubReady customer?

Charmaine: We were with ClubReady, then we left ClubReady, and now we are back with ClubReady as of last year. We felt it was the best business move to make. I was able to work a management position with both billing departments and can honestly say I get through work smoother with ClubReady, since we have ownership of our billing.

How was the process of implementing the ClubReady product? 

Charmaine: When we reimplimented ClubReady, we were in a COVID year, so there were already more problems with cancellations or people that couldn’t pay for something at the time. We had to work out a lot of stuff to changeover, but it was a good change. The training that ClubReady offered our employees was top notch, so the X3 team was able to catch on very quickly.

What was the biggest challenge prior to using ClubReady? 

Charmaine: The financial hardship was a big thing. It was a lot of miscommunication since we were going party to party. Whereas with ClubReady, we have ownership over our billing, which means we can work out what we need to for that member. It is specialized for each person and we’re able to handle particular situations within a certain amount of time.

Charmaine: Within the last year, another challenge was sticking to what we’re telling the members that we’re implementing. Now that we’re with ClubReady, I see less challenges with adherence policy because I’m preaching it and I’m also the one changing it for you. It stays within our realm of what I said, goes.

How does technology impact the member experience? 

Charmaine: This is a technology based generation. Technology is everything to us right now, which is why I feel this was the right move to have ownership over billing. ClubReady offers great support. The support tab allows you to talk to  someone really quickly. You all offer great guidance with that. I never hear from anybody in the queue, outside that day of writing them.

What is your experience with the ClubReady Support Team? 

Charmaine: I’ve always received some type of feedback or direction from them. They’ll always navigate me to the right thing. If I asked for past dues, they would provide the training guide. It is always good guidance with the problem I am facing.

What do you think will be the most important thing for X3 going into the future? 

Charmaine: Keeping everybody up on the ClubReady training. I’m a little biased because I was able to use ClubReady in the past.

What’s your favorite thing about ClubReady? 

Charmaine: I have full access. Nothing is touched or moved in the notations on ClubReady. I love that. Everything is sent out automatically. For example, if I’m canceling, I only have to go back and send something that says it’s been officially canceled, automations handles the rest. ClubReady is great with notifying you of the membership being removed, the auto renewal being removed, notifying you of cancellation, and any type of change to your account that we’re doing. ClubReady simplifies things. We’re able to have a button where we can just click and send out the login information instead of us having to go and find all of the information and sending out the email ourselves. The automatic emails have helped a lot.

How many users are in the system with ClubReady? 

Charmaine: Over a hundred. Everyone uses ClubReady no matter what aspect they’re using it in. I use it for reports the majority of the time. We use ClubReady completely with our lead management and bookings. Everything goes through ClubReady. Checking in, clocking it, it helps that everybody’s on one accord across all of the X3 franchises.

What is the future of X3? 

Charmaine: People always ask us to go outside of Atlanta. X3 is doing a lot of expansion to go to North Marietta and Athens. It’s phenomenal.

Is it time for you to eliminate the middleman and overcome your studio challenges? Smooth out your processes and take a deep dive into how ClubReady can help you keep your multi-unit studios modern and seamless.

Past Due Collections. Three words that may scare you away. For Kacey Glessner, Senior Director of Corporate Operations, she ran towards the ability to find a service to assist her with past due collections, especially as X3 continued to grow their operations in the Atlanta, Georgia area. Hear from Kacey as she walks us through their journey of realizing they needed some assistance with past due collections.

X3 is a multi-unit fitness studio that has a little bit of something for everybody. They are primarily class based for martial arts and kickboxing, but have general fitness and personal training from beginners to professional level as well.

How long has X3 been a ClubReady customer & when did you realize you needed a change? 

Kacey: Overall, around eight years. From 2008 through 2018 we were collaborating customers, we had transitioned to another company and then we came back in 2020. We were bringing on our fourth location at the time and we thought we could be doing it better than I was executing with past due collections. Bringing in professionals to handle it was probably a deciding factor as well for Mike, owner of X3.

What causes clubs to need past due collections? 

Kacey: The last couple years it’s definitely been people’s finances in general. We’ve noticed a lot more hardship. Back when I was doing it, it was a pretty even spread of people not wanting to pay because of getting off track. We are term based, most of our memberships are 12 or 24 months and sometimes people just fall off.

How big of a problem was past due collections for X3 & how was ClubReady able to help?

Kacey: It was a huge problem. Back in the beginning, we used to have an in-house person who did all of our collections when they had three locations at that time. That person was me. It takes a very special type of person to do past due billing and account management in general. I did it for two years. It was very hard. Being able to transition to an external company was huge for us. We don’t even notice what’s going on behind the scenes. It’s very seamless.

What was your experience with the other companies & why did you come back? 

Kacey: When we did go to a different platform, I don’t wanna name names, but the other billing platforms were very complex. We lost a lot of revenue. For example, having club account billing versus automated billing for members was too much to keep up with. It’s much easier now.

What are some of the biggest challenges you face as a multi-unit studio?

Kacey: Scalability. We are always looking for the next location. Consistency. One of the things I’ve really enjoyed about ClubReady is the automation. That was one of the things I implemented while I was doing it because it can be a lot to keep up with. It’s hard to manage hundreds of accounts as one person. Being able to reach all of those people through emails, texts, and phone calls has been huge. That was a huge issue for us leading up to the transition.

Other than automation, what is your favorite thing about ClubReady? 

Kacey: Definitely self sufficiency. I love it. I can do pretty much everything that I wanna do. If I want to run a promotion or make a new deal to sell, I can do everything myself. I don’t have to send it to an intermediary team who works on it and then sends it back to us a week later. That’s probably the biggest thing for me. Also, I like that it is all in one. Being able to manage prospects, members, and sales all in one place has been huge. I’ve used other systems where you have nine different platforms for everything and it gets very messy.

If a seamless process that you ‘don’t even know what’s happening behind the scenes’ is what you are looking for. Look no further. Past due billing can be a major issue, especially when trying to scale your business, but ClubReady is a one-stop-shop for all of your past due communication needs.

Interested in hearing more about the partnership between X3 and ClubReady?

If you build it they will come … or you hope. But rather than hoping (not a strategy they say), wouldn’t it be infinitely better to start a studio from day one with hundreds of people lined up to get in and ready to go?

And wouldn’t it be even better if those hundreds of people were already paying members before the doors are opened for the first time? And wouldn’t it be better still to have a strategy to keep adding members and perpetuate growth? I think everyone would agree that is the best-case scenario and the precise position that Irina Kapetanakis found herself in as she went about starting her first Rumble Boxing franchise in Hoboken, New Jersey, just outside of New York City.

We caught up with Irina via Zoom to hear how she approached this first franchise, what her experience has been, and understand what her plans are for the future. 

Irina: I’ll be honest – most of it was done by ClubReady Managed Sales Services! (Laughing) I actually have to say that. I think that the location played a big factor in the receptivity because it was very close to New York City. There was a lot of brand recognition and people knew the brand. I didn’t have to educate the audience so we could spend time discussing membership options and things like that. It was definitely a different type of sale, but at the same time, commendable in terms of the work that was done by the team, who was just absolutely phenomenal to work with.  I can’t say enough good things.

Irina: I think lead quality really matters. If that’s not there, it doesn’t matter if you’re the number one salesperson on the planet, you’re not going to get them to convert. But with the strategy being set and continuously tweaked and looked at – that’s what matters the most. I come from a background of sales.  I look at that and I see a true sales machine because that’s how a true salesman operates. From a sales perspective, it was phenomenal.

Irina: I love ClubReady. It’s turned into my lifeline for everything. ClubReady is amazing. The reporting tools have helped me a lot just as a business owner, looking at it from a different lens than maybe my GM does. There’s a lot of things that I run reports on that are extremely helpful to me to be able to see. With a click of a button I can see certain revenue reports that I need to even for sales tax filing and silly things like that.  I need to have access to information really quickly. It helps me do it in a way that’s very intuitive. I think that it’s easy to use and has a lot of power to it in terms of the things that you can do with it. It’s an amazing platform.

Irina: I bought three, franchises so I’m going to be expanding to two other locations within this area. And then, I’m going to see at that point.  I may expand to other areas, but I’m going to wait. As this expands across the country and the brand gets more recognition, I think other areas of the country will be ready for it. We’ll see how these three go first and then see where I go from there.

Irina: I love the widgets. I love being able to customize my screen and having things pop up that I want to see right away when I open it up. There are numbers that I want to see consistently, every day, over and over that I’m constantly checking. Having those widgets, I love. I also love the ability to really break things down by filters. There are ways that you can filter information, whether it be on your members, or your prospects, that allow you to really get a more targeted list. So as I look to do certain promotions, events, and other things, I can put together a list of people that I feel would make the most sense for it, or that would be the most interested in it.

Also it’s helpful in figuring out from an outreach starting point who we need to contact. Maybe someone hasn’t come in for three weeks or has been canceling a lot of appointments lately. We can customize our sales approach to pick up the phone and say, Hey, I noticed you canceled a couple of classes, is everything cool? Is everything okay? What can we do to help you? That personal touch matters to people. I think that the way you can look at things in ClubReady, really allows you to keep that personal touch when you’re talking to people. Once you’re managing four or 500 members, it’s hard to keep that all up in your head. Having a system where very quickly you can figure all that out is important.

Irina: I think that flexibility in customization is critical because everybody’s territories are not the same. A franchise is meant to look the same in different parts of the country. But what makes up that franchise is not the same. And so we tend to put everything into the same size box. When it comes to your sales approach, your business software, how you’re looking at your members and prospects, and even your approach to business, it has to be different in every location because the membership makeup is different. The flexibility and the strategic approach by Aurora was critical because every territory is different and no one’s going to have the exact same response.

Being able to work with a team that’s willing to adjust and move and knows how to do that is critical. The software too – there’s so much to it in terms of what you can do. I think that’s really important to have that in all in one solution. That’s my lifeline to everything that’s going on in my business. As an entrepreneur it gives me the ability to analyze my business all the way down to, like, who’s not coming to class and, you know, who’s, you know, defaulting on their month or whatever, little, little things that you, maybe your manager would look at are front desk staff, but all the way up to some of the bigger things that I’m dealing with, I can see it all in one place. So that’s really important too.

Opening a franchise or any business is an exciting proposition. Knowing where you want to go is the key to laying a foundation for success. That foundation should include a strategy and tools to help you execute, as well as feedback and reporting tools to monitor your progress. From managed sales services to reporting, see how ClubReady can help you grow and scale your fitness business.

If you build it they will come … or you hope. But rather than hoping (not a strategy they say), wouldn’t it be infinitely better to start a studio from day one with hundreds of people lined up to get in and ready to go?

And wouldn’t it be even better if those hundreds of people were already paying members before the doors are opened for the first time? And wouldn’t it be better still to have a strategy to keep adding members and perpetuate growth? I think everyone would agree that is the best-case scenario and the precise position that Irina Kapetanakis found herself in as she went about starting her first Rumble Boxing franchise in Hoboken, New Jersey, just outside of New York City.

We caught up with Irina via Zoom to hear how she approached this first franchise, what her experience has been, and understand what her plans are for the future. 

Building efficient systems and scalable processes are key to the success of any fitness franchise.

But it can be a daunting challenge to say the least. That’s why choosing a partner with experience scaling operations is so critical. See the smart steps CKO Kickboxing has taken to find continued success even in the most trying times.

The ClubReady CORE solution suite empowers your fitness businesses to deliver peace of mind to members and staff at the studio and at home. Learn more and download the infographic here.

ST. LOUIS, November 12, 2019 – Founded eight years ago by brothers Andrew and Robert Scott, Legends Boxing brings the experience of a boxing gym and boxing training to anyone looking for results, a Tribe, and new experiences.

Legends’ core values of Belong, Real, and Results have driven the rapid growth of the franchise. With 6 locations and 1,400 members, Legends Boxing is delivering an authentic USA Boxing experience across its community. From working punches to strength and conditioning, these workouts are delivering real physical and mental gains for members.

The experiences and corresponding results are truly igniting brand advocates across the Legends’ community. Currently operating in six locations, Legends is planning an additional 30 locations across the country, for a nationwide expansion plan starting in 2020. In an effort to scale their rapid growth, Legends Boxing is partnering with ClubReady to manage club operations, member acquisition and member engagement.

“The best boxer in the ring is also the most efficient. In order for our business to be the best it can be we need to be as efficient as possible,” explained Andrew Scott, National Head and Co-founder of Legends Boxing. “We are excited for all the streamlined features and abilities in ClubReady, which will enable our gyms to work smarter. We are especially eager to use ClubReady to help strengthen our Tribe culture by making it easier for our team to engage with everyone who walks in our doors.”

The successes and future growth opportunities make both companies optimistic about the future of the partnership. “Demand for Legends Boxing fitness service offering is on the rise,” said Darol Lain, President of ClubReady. “We are looking forward to delivering a full membership management and engagement experience to help attract, retain and better serve their members. The mission of Legends Boxing is inspiring and we’re thrilled to be a part of helping realize this compelling vision.”

Legends Boxing

Founded in 2011, Legends’ success begins with its fitness focus. Andrew Scott, Legends Boxing co-founder and National Head Coach and two time Golden Gloves State champion, created this revolutionary workout from his extensive years of boxing and physical training. Each workout incorporates functional movements while teaching valuable, lifelong skills. Boxing is a full-body workout that builds strength, agility, and confidence, and these elements are at the core of each class. There are currently 6 open gyms in the US with one more to open by year-end. For additional information visit legendsboxing.com.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention, and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like customer service agents, payroll, accounting, and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, and college athletic programs. Across three brands – Clubessential, ClubReady, and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: Clubessential http://www.clubessential.com; ClubReady http://www.clubready.com; PrestoSports http://www.prestosports.com; and Battery Ventures https://www.battery.com

Media Contact: 
Amy Huff
Phone: 513.533.5788
ahuff@clubessentialholdings.com

ClubReady and Mayweather Boxing + Fitness announced a strategic partnership to enhance the fitness club experience for all Mayweather members and franchisees.

With the mission to enable members to train like the champ, delivering best-in-class fitness concepts and next-generation experiences, Mayweather Boxing + Fitness will implement ClubReady’s full suite solution to manage club operations, member acquisition and member engagement. ClubReady’s performance monitoring solution, Performance IQ, will strengthen the member experience with interactive performance data and power training and tracking. ClubReady’s GYM HQ will also offer Mayweather franchisees exclusive back office services, enabling them to keep their focus on their members.

“ClubReady offers the best total package in studio management software. From managing our leads to knowing our members are successfully billing, we trust ClubReady to help our franchisees build a better business. They do so much more than their competitors,” said Mayweather Boxing + Fitness President, Don Michael. “A good example is their professional services suite, GYM HQ. Offering an industry-specific solution for things like accounting, payroll, HR, and customer service was a no brainer for us. The work they do is invaluable to our franchisees. It saves them time and money while allowing them to focus on driving the growth of their business. With all the services ClubReady provides, it gives us a sense of comfort to know they are working with our franchisees.”

Mayweather Boxing + Fitness hopes to open 500 locations by the end of 2023, making both organizations optimistic about the future of the partnership. “We are excited to partner with Mayweather Boxing + Fitness, and their franchisees, to deliver a full membership management and engagement experience to help attract, retain and better serve their members. The fitness industry moves quickly, just like Mayweather. Our solutions will help them keep moving forward quickly and with confidence,” said Darol Lain, President, ClubReady.

Mayweather Boxing + Fitness

Mayweather Boxing + Fitness is a revolutionary fitness experience that combines immersive training with industry-leading technology. Having spent 21 years at the top of the sport of boxing, and developing his proprietary – and previously unshared – workout programs and routines, Floyd Mayweather has partnered with an industry-leading team to deliver the gold standard in boxing group fitness. Each Mayweather Boxing + Fitness studio offers class-based boxing and functional training workouts for all levels of fitness, along with advanced tech features, including individual Virtual Reality sessions, heart rate monitoring and daily workout videos. The VR experience features a virtual Floyd coaching individual users through routines that kept him at the top of his game throughout his boxing career, providing an incredibly fun and effective cardio workout.

ClubReady

ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like client contract managers, customer service agents, payroll, accounting, and operations support.