RockBox is a boxing and kickboxing fitness franchise that helps members build muscles, build confidence, and build self-esteem. According to the RockBox website, boxing is one of the most effective exercises to tone muscles, boost cardiovascular health, improve core strength and stability, increase stamina, and burn fat.

To build their network of over 60 boxing and kickboxing studios, they needed the software that would help them grow. It was time for them to start scaling their business and provide brand uniformity to all of their new franchises.

It was important to Roger Martin, the CEO + Co-Founder of RockBox, to have uniformity in his reporting, billing, and overall task management, so members would receive the same experience no matter their location. This would also allow him and his business partner to track multi-location success via those same reports.

In 2019, Martin and his RockBox team started using ClubReady across the 15 stores operating at the time. By the time those locations were fully migrated, they had over 25 studios utilizing ClubReady. Currently, they have over 60 studios across the nation.

Don’t Reinvent the Wheel

“We’ve built out the entire system, so when the next door opens, it automatically is pre-populated in their CRM that every prospect coming in is assigned a lead type. We usually push anywhere from 200 to 300 tasks per day. Once you get your lead list built up, you never run out of tasks to do,” says Martin.

When they open and start setting up a new Rockbox franchise, everything is auto populated for lead management and lead nurture. There is no learning curve because everything is provided for you. They only need to make it happen as the franchise owner!

“They have every drip campaign needed auto synced into the system, so a new owner just needs to follow the playbook. That’s what we want to do as best we can as a franchisor is create an ability for a franchisee to just focus on the execution. When you do that, you have a much stronger network,” says Martin.

Starting with prepopulated workflows in the CRM allows each franchisee to start contacting prospective members on day one, but thankfully, it doesn’t stop there. Rockbox stays in contact with their members throughout their entire lifetime to upsell them, communicate deals, celebrations, and even to check in on those they have not seen in a while and that’s when those automations come in.

Building A Community

A task management tool was what Martin felt RockBox needed. It would provide them with the ability to build a community and not just a place to work out. ClubReady’s software allowed them to set automatic reminders for text messages, emails, phone calls, and even handwritten letters using the automations tools within their CRM. Prior to using ClubReady, they were trying to remember to do all of these things on their own, so when they found the correct solution for them, it really changed the game.

Now, within their ClubReady CRM, text messages and emails are prebuilt with what to write, so each staff member across all franchises can copy and paste the same messages. This makes the task so much faster and easier for them to complete. It provides the franchise with the ability to focus on the members that are in the studio for their workout.

For the phone calls and the handwritten letters, they are provided with what to say through a message reminder. Consistency with the messages shared across every franchise is very important and this allows them to make that happen even over the phone. Martin wants to ensure that people who attend RockBox workouts can relate to the staff, as well as the other members whether it is their first time being there, or their one hundredth time. If a member can walk into their RockBox location and say, “Thank you for the birthday card!” It provides meaningful interactions versus the staff never noticing or acknowledging them.

Start Today

RockBox has set their franchises up for success by building out their task management tool. They developed these processes overtime to provide their franchisees with brand consistency and confidence, but it doesn’t have to take multiple franchises and a time of brand inconsistency for you to make these types of changes. ClubReady will set up the necessary automations you need to start providing brand consistency at your studios with pre-built emails, text messages, and more!

Let’s start today.

Twisted Cycle is an indoor cycling, strength training, and HIIT studio currently with locations across Atlanta, Georgia and Alabama They decided to switch to PerformanceIQ and ClubReady after learning that the benefits of ClubReady outweigh those of their old software.

Why did you decide to partner with ClubReady — what problem were you looking to solve; or what solution were you looking to incorporate?

When I started looking into ClubReady, I wanted to switch to PerformanceIQ from the current software I was using. On my initial call, we discussed the benefits of using ClubReady and PIQ in tandem versus using PIQ with a different main software. During this discussion, we also focused on ClubReady’s automation chain and the abilities it has compared to our current automation tool.

As a business owner, we’re always trying to capture the attention of our customers and our leads. The most important question to me is how many ways can we get in front of our members/leads to bring value and highlight our business? I also liked the ability to assign tasks to my staff. I have a saying inside my company, “Move the needle!” Meaning, there is some way for us to improve in some area of the business. Every. Single. Day. By assigning tasks it allows me to keep my staff accountable and ‘move the needle’.

How has ClubReady benefited your club and your members?

When we made the switch, we were able to get a better app (PIQ app). This gave our members a much better, personalized experience. The ability to assign tasks and make them complete has made a huge difference for us.

How would you describe ClubReady’s customer support?

Amazing. From day one, our reps have been responsive and have worked very closely with us to come up with solutions to problems.

Why should other club operators consider working with ClubReady?

The support team has been amazing. If you have an understanding of automation and how an automation chain can benefit your business, then ClubReady makes perfect sense.

 

Interested in learning more about Twisted Cycle, PerformanceIQ? Do you want to hear from another customer about their experience with ClubReady? Click below.

Jordan Meinster has always had a passion for pickup basketball. “I’ve always played pickup basketball. I never really played organized or on teams or in high school or college. I would go to local parks or gyms or rec centers and join any games that were running,” Jordan says. There were many frustrations that came with him playing pickup games versus structured, organized basketball games; the courts were typically crowded and dirty and there was usually no structure to filter people in and out of games. So, Jordan had an idea to “create a business where it’s pickup basketball and you can still show up whenever you want, but it’s more organized.”

Jordan Meinster is the CEO of PickUp Fitness USA Franchise Company. He built his fitness business from the ground up to provide the industry of pickup basketball with structure and stability.

The first Pickup Fitness USA was founded in Irwindale, California, just outside of Los Angeles in 2012. They now have 63 franchise licenses awarded across the country with 20 locations either open or being built and they anticipate having over 70 locations open by the end of 2024.

The concept of PickUp Fitness USA started by providing adults the opportunity to have more structured game play in a pickup setting but has since expanded their ground into two verticals: adult hoopers and youth hoopers. Within their adult hoopers vertical, they utilize technology they call “CaseyQueue” – named after Casey Meinster, Jordan’s wife and co-founder.

From the first franchises in 2018 to 160 studios open (Q4 2022) and more than 550 territories sold today, YogaSix has grown to become the largest franchised yoga brand worldwide. That growth didn’t happen by accident.

It takes a continued concerted effort, dedication to processes, and the flexibility to adjust as necessary. “Our business is very simple,” says Michael Leonard, Vice President of Sales, YogaSix. “It is not easy, but our business is very simple. Get leads, have them come in and experience the studio, have them have a great experience, and sell them something.”

To ensure that they have an accurate understanding of what’s happening at each stage in the process they use iKizmet for their data analytics. Speed is important both to scale and to ensure that everyone is focused on the right issues and what will make the most difference in their results tomorrow. We caught up with Mr. Leonard to learn more about how YogaSix uses iKizmet to drive strategic initiatives at the corporate level and quick snapshots at the individual level to improve studio performance.

Leonard: What you’re looking at is stuff that’s already happened. So you need to be able to go in there, get what you need, and get out and figure out ‘what am I going do differently today to get a different result?’ For our people on the ground at the studio level, I just need them to get into the laser funnel, figure out which part of the business they need to work on to improve, and then do it.

Leonard: The biggest thing for me with them is really just the time, right? They’re already busy enough doing everything else in the studio on a daily basis just to run the business. To get them bogged down in two hours, two and a half hours of dissecting data just wasn’t scalable. If they’re really understanding how to use iKizmet, it’s 10-15 minutes a day really is all they need to do.

Leonard: I look at the holistic view every single day, probably multiple times per day, depending on what I’m doing strategically to plan. Then I’ll go into individual studios that aren’t performing and say, Hey, here’s where we are. Here’s what we need to do differently to get a different result.

Our business is very simple. It is not easy, but our business is very simple. Get leads, have them come in and experience the studio, have them have a great experience, and sell them something. I mean, that’s what we do. For sure, it saves me time too at the corporate level when it comes to understanding metrics at the corporate level. So when I’m at a meeting with individual studios, I’m able to have conversations with them, Hey, here’s the benchmark for the rest of the system. And either A, you’re pulling it up, or B, you’re pulling it down. And so what can I do to help?

Leonard: The simplicity of looking at the data, I think to me is the biggest piece and having it be a one-stop shop. I don’t have to go into multiple platforms and pull multiple reports and stick ’em into pivot tables and Excel spreadsheets in order to understand what’s going on. It’s all right there.

Get more insights into how YogaSix is leveraging the power of iKizmet in this customer success story.

Learn more about how iKizmet and see how leading fitness businesses and studios are using ClubReady to drive growth and scale their business.

From the very first location in 2017, Mayweather Boxing + Fitness has partnered with ClubReady. Now with more than 60 locations, ClubReady is the nucleus of everything they do, helping them manage growth at the corporate level and empower their owners to better manage their business.

“It’s allowed us to be a really great advocate for the owners to be able to identify when something is missing or make more meaningful recommendations,” says Amanda Enos, Vice President of Sales & Operations, Mayweather Boxing + Fitness. Hear how the Enos and the Mayweather Boxing + Fitness corporate team use ClubReady to make their businesses as strong as possible.

Enos: Yes, we do use it. We own three corporate locations. First and foremost, the locations that we have all run on ClubReady.

Secondarily, my team strategically helps plan sales and operations to grow the business. That requires us, not only to say, here’s what we think you should do. We can say here are our recommendations, let’s hop into the system and see how your team is actually managing a lead. We can ask about what they are saying when they send a text message or what their email template looks like. We use ClubReady to not only be something that navigates the studios we own, but it navigates the conversations for development and training that we need to provide to the owners based on what we see happening or not happening in the system.

Enos: When I came in October, nobody owned ClubReady. I had a team of Sales and Operations support people that I was trying to figure out ‘how are you actually supporting people if you don’t know what you’re doing in the system’. Along the way, we’ve developed and also acquired team members whose part of their job description is being a ClubReady subject matter expert. It’s allowed us to be a really great advocate for the owners to be able to identify when something is missing or make more meaningful recommendations when we know that there are other opportunities for them to optimize a certain part of what ClubReady offers and, or a partner company that ClubReady connects with. Aurora is a great example of that.

We have some studios that go through staffing ebbs and flows, and previously, somebody from ClubReady could have said, ‘Go to Aurora’, but the studio is going to say, ‘okay, great.’ When my team comes in, they can go look and say ‘you are in a staffing scenario, you’re going to lose traction on results, here’s what Aurora the platform does, here’s how we see it integrated into ClubReady beautifully. Would you want to take advantage of speaking to them?’ Since we’re experts in the system, we now can be better about being prescriptive to our franchisees to get them what they need.

Enos: We have the iKizmet plugin, so we use the reporting in there for details. We use the main dashboard to say ‘here are some symptoms. Now we have to get to the root cause with what’s causing the symptoms to be as they are’. A lot of those answers, even from a corporate level with overall company results that we see on the iKizmet dashboard. We can make a lot of guesses based on what we see in iKizmet, but tell us what’s really occurring. It’s our way to prove assumptions about the business.

ClubReady was created to enable growth-minded businesses to reach their goals. From booking to royalty management to custom mobile apps to data analytics, ClubReady provides everything entrepreneurs need to achieve their goals.

It’s a mobile-first world – we see that every day in the fitness industry! However, delivering a professional mobile app can create a number of challenges for owners and managers.

Those challenges get exponentially harder as they look to scale and grow their businesses. From branding consistency to addressing omnichannel audiences to custom coding and costs, it can be a burden. Discover how creative companies are using the power of myFitApp to focus on their business, not their app, to address their needs, create exceptional experiences, and increase revenue.

“The App is a fabulous platform to engage with current and future customers. We are delighted with the results from the Lead Generation module.”

Paula Spencer-Snell
Digital Media Officer, South Downs Leisure

“Best bookings platform. With all Queen’s Sport activities now bookable via the App, membership sign up and news items also on the App, it is a one-stop platform for everyone.”

Frank McCusker
Marketing and Systems Manager, Queen’s University Belfast

“Our App has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our App – with the myFitApp platform we are in full control, and we can change everything ourselves.”

Steve Ward
Associate Director of Marketing, Sales & Digital, GLL

“We were skeptical at first, whether the myFitApp lead generation tool would really work as well. But the results speak for themselves! The implementation was super easy and quick. Leads can be managed very easily and we always have an overview of all recommendations. Without further effort, new leads are generated continuously.”

Markus Fandry
Maxx!

Click here to learn more about all of the advantages of ClubReady + myFitApp

Imagine manually having to send a member username and password every single time someone asks for it. Sounds exhausting, right? That used to be a daily task for Charmaine Swinger, Member Services Manager of X3, but not anymore. Hear Charmaine’s story of switching to ClubReady and the challenges X3 has overcome after making the switch.

X3 offers more than your typical gym and martial arts gym. At over 8 locations in the Atlanta area, you can kick, fight, and flow your way to a healthier lifestyle through general fitness classes and personal training.

How long have you been a ClubReady customer?

Charmaine: We were with ClubReady, then we left ClubReady, and now we are back with ClubReady as of last year. We felt it was the best business move to make. I was able to work a management position with both billing departments and can honestly say I get through work smoother with ClubReady, since we have ownership of our billing.

How was the process of implementing the ClubReady product? 

Charmaine: When we reimplimented ClubReady, we were in a COVID year, so there were already more problems with cancellations or people that couldn’t pay for something at the time. We had to work out a lot of stuff to changeover, but it was a good change. The training that ClubReady offered our employees was top notch, so the X3 team was able to catch on very quickly.

What was the biggest challenge prior to using ClubReady? 

Charmaine: The financial hardship was a big thing. It was a lot of miscommunication since we were going party to party. Whereas with ClubReady, we have ownership over our billing, which means we can work out what we need to for that member. It is specialized for each person and we’re able to handle particular situations within a certain amount of time.

Charmaine: Within the last year, another challenge was sticking to what we’re telling the members that we’re implementing. Now that we’re with ClubReady, I see less challenges with adherence policy because I’m preaching it and I’m also the one changing it for you. It stays within our realm of what I said, goes.

How does technology impact the member experience? 

Charmaine: This is a technology based generation. Technology is everything to us right now, which is why I feel this was the right move to have ownership over billing. ClubReady offers great support. The support tab allows you to talk to  someone really quickly. You all offer great guidance with that. I never hear from anybody in the queue, outside that day of writing them.

What is your experience with the ClubReady Support Team? 

Charmaine: I’ve always received some type of feedback or direction from them. They’ll always navigate me to the right thing. If I asked for past dues, they would provide the training guide. It is always good guidance with the problem I am facing.

What do you think will be the most important thing for X3 going into the future? 

Charmaine: Keeping everybody up on the ClubReady training. I’m a little biased because I was able to use ClubReady in the past.

What’s your favorite thing about ClubReady? 

Charmaine: I have full access. Nothing is touched or moved in the notations on ClubReady. I love that. Everything is sent out automatically. For example, if I’m canceling, I only have to go back and send something that says it’s been officially canceled, automations handles the rest. ClubReady is great with notifying you of the membership being removed, the auto renewal being removed, notifying you of cancellation, and any type of change to your account that we’re doing. ClubReady simplifies things. We’re able to have a button where we can just click and send out the login information instead of us having to go and find all of the information and sending out the email ourselves. The automatic emails have helped a lot.

How many users are in the system with ClubReady? 

Charmaine: Over a hundred. Everyone uses ClubReady no matter what aspect they’re using it in. I use it for reports the majority of the time. We use ClubReady completely with our lead management and bookings. Everything goes through ClubReady. Checking in, clocking it, it helps that everybody’s on one accord across all of the X3 franchises.

What is the future of X3? 

Charmaine: People always ask us to go outside of Atlanta. X3 is doing a lot of expansion to go to North Marietta and Athens. It’s phenomenal.

Is it time for you to eliminate the middleman and overcome your studio challenges? Smooth out your processes and take a deep dive into how ClubReady can help you keep your multi-unit studios modern and seamless.